| Topic: Marketing
Text A. What is marketing
Text B. Universal functions of marketing
Text C. Branding
|
I. Practise the pronunciation of the following words.
a) stress the first syllable:
marketing, process, serve, product, ultimately, obviously, certain, lever, target, various, effort, purchase, evidence, inventory, relevant, middleman, loyalty, adequate, urgency, comment, influence;
b) stress the second syllable:
promotion, importance, objective, ability, communicate, specific, obtain, assess, prospective, maturity, decline, commit, diversity, delivery, awareness, identity, available, ensure, accomplish, appeal, affect.
II. Before you read answer the following questions.
1. What is marketing?
2.What is exchange?
3. Why does the profession of a marketer attract many young people today?
III. Read and memorize the following words and word- combinations.
to assess — оцінювати, визначати
ability — спроможність
beneficial — вигідний
decline — спад
entire — весь, цілий
exchange — товарообмін
introduction — виведення на ринок
marketing — система збуту, продаж
marketing mix — комплекс маркетингу
maturity — зрілість
objective — ціль, задача
to occur — виникати
Product Life Cycle — життєвий цикл товару
promotion — просування
prospective customer — майбутній споживач
target market — цільовий ринок
resale — перепродаж
retailer — роздрібний торговець
value — вартість, цінність
wholesaler — оптовик
