XXI. Logically organize the following sentences to make up the text. The first sentence is given to you.

1. A basic decision in marketing products is branding.

2. Some brand names can be spoken, such as a Big Mac hamburger.

3. The Campbell Soup Company is the trade name of that firm.

4. In branding an organization uses a name, phrase, design, symbols, or combination of these.

5. A trademark identifies that a firm has legally registered its brand name or trade name

6. Other brand names cannot be spoken, such as the rainbow-coloured apple (the logotype or logo)that Apple Computer puts on its machines and in its ads.

7. A brand name is any word, “device” (design, sound, shape, or colour), or combinations of these used to distinguish a seller’s goods or services.

8. A trade name is a commercial, legal name under which a company does business.

9. It helps to identify its products and distinguish them from those of competitors.

10. So the firm has an exclusive use, thereby preventing others from using it.

UNIT X

I. Practise the pronunciation of the following words.

a) stress the first syllable:

influenced, advert , certain, recently, surplus, adult , benefit, pander, vanity, urban;

b) stress the second syllable:

extent, aware, persuasive, convert , precise , apart, identified, attend, attempt, convince, illegal, unduly, variety.