| 1. market
| a. a means of communication between the seller and buyer
|
| 2. marketing mix
| b. a middleman who sells to consumers
|
| 3. product life cycle
| c. the existence of a product over four stages: introduction, growth, maturity, and decline
|
| 4.retailer
| d. a good, service, or idea to satisfy the consumer's needs
|
| 5. wholesale
| e. a felt need that is shaped by a person's culture, knowledge, and personality
|
| 6. need
| f. a means of getting the product into the consumers hands
|
| 7. product
| g. that which occurs when a person feels deprived of food, clothing, or shelter
|
| 8. price
| h. a marketing controllable factors: product, price, promotion, place
|
| 9. promotion
| i. the trade of things of value between buyer and seller so that each is better off after the trade
|
| 10.place
| j. what is exchanged for the product
|
| 11.exchange
| k. a middleman who sells to other middleman, usually to retailers
|
| 12. want
| 1. people with the desire and ability to buy a specific product
|
1. What is marketing?
2. Who are prospective customers?
3. What are four factors for marketing to occur?
4. What are the major tasks of marketing?
5. What is a target market?
6. What is the marketing mix?
7. What are uncontrollable marketing variables?
8. What is the key concept of marketing selection and planning?
