Conflicting objectives
You are a Dutch manager in charge of the mining operations of your multinational company in Namibia. You employ mainly local workers on very low wages. Your operation provides livelihood for 1,000 families and is the mainstay of the local economy. There is no other local work other than subsistence farming. You have discovered many safety problems with the mine but the company engineer has advised that the cost of upgrading facilities would make the mine uneconomic. Closing the mine would cause a major political stir and harm the parent company's reputation. But keeping it open risks the chance of a major disaster.
Performance data
You are the recently appointed head teacher of a school that is now improving following a period of very poor performance under your predecessor. It has been made clear that one important performance indicator is pupil attendance levels - that must be brought up to the national average (95 per cent). You have now collected all the data for your regular statistical return and notice to your disappointment that your attendance record has fallen just below your required target. On discussing this with your deputy she asks if you would like her to 're-examine and correct' the attendance data before submission.
Bribery
You are the newly appointed manager in charge of a new sales office in New York set up following extensive market research by your British company. After a few months you discover that none of the company's products can be sold in New York without code approval from an obscure New York authority that is controlled by Local 4 of the electricians' union. Further investigation reveals that Local 4 had Mafia
connections
Shortly afterwards you are visited by Local 4 representatives who offer you a deal. If the company pays an annual 'consultative fee' of $12,000 (€10,400) (with escalation clauses as sales grew) you will secure approval in six months. The alternative is to attempt to secure approval alone, which informed sources say is unlikely to succeed. Company policy is opposed to bribery. But the project is a make-or-break for the company's ventures in the USA and your own career. Given the potential gains $12,000 is a small amount and would probably be approved if presented 'appropriately'.
Rationing
Rationing is one of the most important issues in many public sector organisations. You are a Swedish doctor working on secondment in charge of a local hospital in rural Nigeria. The medical facilities are poor, particularly supplies of medicines and blood. A bus leaving town has collided with a tourist vehicle. Apart from several fatalities there are four seriously injured survivors. Two are local children (both age 2), one is an elderly leader of a local tribe and the fourth is a German tourist. They all have the same blood group and need transfusions. There is only enough blood for two patients.
Questions
You are the 'player' faced with each of these dilemmas:
1. What choices of action do you have?
2. List the pros and cons of each choice to your organisation, the external parties and yourself.
3. Explain what you would do and justify your actions from an ethical point of view.
Литература
Основная литература
1. Виханский О.С. Стратегическое управление. М. Гардарика. 2000
2. Grant Robert M. Contemporary Strategy Analysis ~ Blackwell Publishing Ltd , 2004
3. Johnson Gerry. Scholes Kevan. Whittington Richard.Exploring Corporate Strategy. Text and Cases. The 7-th edition. Prentice Hall, 2005.
4. Wit Bob de, Meyer Ron. Strategy: Process, Content, Context. ... Third European Edition. London: Prentice Hall, 2001,
Дополнительная литература
1. Браун Марк Сбалансированная система показателей: на маршруте внедрения. / Г. - Альпина Бизнес Букс, 2005.
2. Виссема Х Стратегический менеджмент и предпринимательство. /. - Финпресс, 2000.
3. Каплан Роберт, Нортон Дейвид Организация, ориентированная на стратегию. Как в новой бизнес-среде преуспевают организации, применяющие сбалансированную систему показателей /,Олимп-Бизнес, 2004 г. 416с.
4. Каплан Роберт, Нортон Дейвид. Стратегические карты. Трансформация нематериальных активов в материальные результаты /. Олимп-Бизнес. 2004 г. 512 с.
5. Каплан Роберт, Нортон Дейвид.Сбалансированная система показателей. От стратегии к действию / Олимп-Бизнес, 2003, 304 с.
6. Портер Майкл Конкурентная стратегия. Методика анализа отраслей и конкурентов Competitive Strategy. Techniques for Analyzing Industries and Competitors.: Альпина Бизнес Букс, 2005 г.464 стр.
7. Cases in Contemporary Strategy Analysis ~Kent Neupert (Editor), et al Blackwell Publishers 2003
8. Currie Wendy. The Global Information Society: A New Paradigm for the 21st Century Corporation ( 2000)
9. Daft (eighth Edition): Organization - Theory and Design
10. Grant Robert M. Contemporary Strategy Analysis: Concepts, Techniques, Applications: Instructor's Manual ~ Blackwell Publishers 2001
11. Grant Robert, et al Cases to Accompany Contemporary Strategy Analysis ~ Blackwell Publishing Ltd 2004
12. Porter Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press, 1998 г. 592 pp. ISBN 0-684-84146-0
13. Porter Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press 432 pp. ISBN 0-68484-148-7
14. Porter Michael E. The Competitive Advantage of Nations.: Free Press, 1998 г., 896 pp. ISBN 0-68484-147-9
15. Портер Майкл. Конкурентное преимущество. Как достичь высокого результата и обеспечить его устойчивость Альпина Бизнес Букс, 2005 г., 720 стр. ISBN 5-9614-0182-0, 0-684-84146-0
16. Стрикленд А. Дж. III, Томпсон Артур А. мл. Стратегический менеджмент. Концепции и ситуация для анализа. Издание 12. / - Вильямс, 2003.
[1] словарь Lingvo считает слова goal и objective синонимами
[2] поведение птичьей стаи моделируется на компьютере соблюдением всего трех правил:
Поддерживать минимальную дистанцию от других птиц и объектов среды;
Согласовывать скорость с другими птицами;
Двигаться к центру масс окружающих птиц.
[3] PTimmers. Electronic Commerce, Wiley, 2000, pp. 182-193
