B . Cross-Industry Pattern Recognition

Smart companies that embrace transparency will prosper. They recognize that proactive transparency increases corporate success and will be an increasingly important source of differentiation in the future.

A set of simple truths--business breakthroughs combine the instinctive hunches of what might be with revelatory insights into cross-industry trends in plan sight. Companies can organize their "dashboards" around these categories that reveal new opportunities for growth:

1. Product and service innovation.

2. Customer impact--a sustainable community of support.

3. Process design--alignment of the "how" of a business with the evolving "what" that customers want.

4. Talent and leadership -- the culture that will move a business forward.

5. Secret Sauce – the recipe of differentiation and competitive change in a new world of unprecedented transparency.

6. Trendability--the foresight to see the future more quickly and adapt more rapidly to shifts in the landscape.

These six elements can function as a strategic lever to move a company from a stagnating today to a more dynamic future. A new book has been written for any business leader who somehow ended up at a crossroads for whatever reason. Find your Next is the parable of every fork in the road and the inherent lesson within. It's a story of commerce and customers and leaders and culture. The characters are universal and local, the venues

global and domestic, and the wares standard and high-tech.