Market share production capacity resources productivity

1.A well-known advertising agency aimes to achieve a … of 20% a year.

2.This … is unprofitable. We’ll have to discontinue it.

3.Companies like Unilever and IBM have huge financial … .

4.By re-organizing the work of office staff, you can often increase their … .

5.We’re a small firm, so we aren’t able to offer a wide … .

6.Most of Shell Oil’s … comes from overseas subsidiaries.

7.By extending our factory, we have been able to expand our … .

8.With the help of their cheap, high-quality word-processor, the Amstrad company were able to greately increase their … in the UK.

Ex.3.Match the following verbs with the correct definitions.

1. bring up a. reduce a price

2. bring out b. persuade someone to change his|her opinion

3. bring about c. raise, maintain a matter

4. bring round to d. cause to happen

5. bring down e. put on market

Complete the following passage with suitable verbs from the list above.

At our management meeting, the Marketing Manager …(1) the subject of our new lawnmower, the PX2 model. He mentioned that sales had been disappointing. The Production manager said that the problems with the PX2 had been … (2) by bad timing. We had put the mower on the market at the wrong time of the year. However, he also thought the mower was too expensive. We should … (3) its price, he thought. He presented his arguments well and, in the end, …(4) almost everyone to his point of view. Finally, the Chairman gave his opinion. He advised us to forget about PX2. In his view, it was a lemon! He thought we should … (5) an entirely new model – something that would be a real breakthrough, technologically speaking.

Which words in the above passage mean: not as good as expected; to introduce a new product; a failure; an important development, discovery

Ex.4. In each set of four below, match a verb on the left with a noun on the right to make collocations about product development.

1. generate the product onto the market

2. screen out new ideas in focus groups

3. launch specifications for the product

4. draw up unfeasible or unprofitable ideas

5. conduct production on a large scale after tests

6. draw market studies

7. go into sketches and build mockups

8. test the product by using it in typical situations