Introduction

Internationalization of economic life on a global scale is a real and objective process . Deepening integration processes and the international division of labor , rapidly growing foreign investment , the world becomes a global village . The most important role in these processes play a multinational company , practically forming the contours of the world economy . Companies decide on the deployment of its productive forces not only in domestic markets but also abroad , by taking into account the benefits of international diversification . International competition and the international nature of the production companies dictate management strategies and organizations that have strengthened their competitive comparative advantage.

Management of international firms complicated compared to the national management as a result of the need to take into account national differences of an economic , political, legal and cultural order in a business organization. To adequately respond to the demands of the changing international environment , international managers should emphasize the formation of a positive corporate culture , adaptation strategies , organizational structures and forms of coordination and control to the specific conditions of competition.

Purpose of this course work is a comparative analysis of the two countries ( the UK and Netherlands) to identify opportunities for doing business in Russia.

Based on the objective were withdrawn following tasks: